Designing visual systems for impact
A New York City creative driving brand transformation through scalable design systems, experiential installations, and robust media pipelines.
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Engineering scalable brand identities
I design comprehensive visual systems, modular tokens, and centralized brand guidelines that allow massive teams to scale. My architecture eliminates creative fragmentation across complex, multi-channel B2B ecosystems and high-stakes corporate mergers.
Governing global creative excellence
I build agile management systems, document design processes, and implement sprint methodologies to optimize large-scale department workflows. My practice ensures seamless creative governance for elite cross-border teams and premium global sponsorship portfolios.
Converting attendees into advocates
I convert abstract brand strategies into immersive physical environments, signature event activations, and high-impact trade show booths. From massive corporate conference spaces to intimate stakeholder activations, I manage the physical art direction that drives pipeline growth.
Captivating crowds through motion and sound
I script, storyboard, and engineer high-impact corporate video assets and flagship brand positioning pieces. Utilizing advanced post-production pipelines, I deliver time-based media that supports internal stakeholders and elevates global live events.
Select work
Projects that shaped brands and moved markets
Numbers that tell my story
Over 10 years of focused work across brands big and small.
What partners say
Words from those I've worked with
Thirdera
EZ2EAT
Cognizant
Thirdera
Thirdera
Go3 Solutions Inc.
Questions
Find answers to how I work and collaborate with stakeholders
I start by building a creative brief that defines the project objectives and constraints. These inputs help outline the overall strategy; includng style, tone, target audiences, key messages, and project stakeholders.
Next, I map out the project phases and milestones. Each phase builds on the last; with checkpoints at the end of each phase to ensure stakeholder alignment and ultimately, client success.
It depends on the scope. Small independent deliverables such as digital images or print advertisements can move quite fast. Template, video, and brand architecture work takes more time to do right, since there are more constaints and considerations. I'll paint a clear picture at project kickoff.
Both. I've worked with teams remotely and across continents for over seven years. Distance doesn't matter when the requirements and objectives are clearly defined. I am also able to work in person with stakeholders in NYC.
Revisions are part of the process, and typically occur at scheduled checkpoints. When projects are kicked off with a strong creative brief that clearly defines the project objectives and constraints, revision cycles are often kept to a minimum. Regardless, we iterate until the project requirements are met.
As a Creative Technologist, I am always on the hunt for new tools and workflows that will improve my work. I use GenAI when it makes sense. Ultimately, process, vision and the principles of design are far more important than the tools that get us across the finish line. Great design and storytelling can be achieved with many different tools and workfows. The tools just make execution faster.
Yes. I earned a Bachelor of Arts in Digital Media from the Savannah College of Art and Design. SCAD is an internationally-acclaimed art school that is consistently ranked among the top institutions in the world for creative careers. During my time there, I studied composition, color theory, illustration, perspective, creative writing, 3D modeling, animation, and the principles of design—all of which guide my craft to this day.
Let's turn vision into impact
Now accepting select engagements for independent consulting, creative direction, design operations, and brand governance.
